Skin-tonic’s overall goal was to increase the demand of their products and services in the highly-competitive skincare industry. B Classic started by conducting a comprehensive brand audit to evaluate Skin-Tonic’s position in the market and pinpoint future directions for improved differentiation and results.
Skin-Tonic hired B Classic to:
> Increase demand
> Target new customers and audiences
> Drive more leads for their business
Once the brand audit was complete, B Classic identified five key areas of improvement for brand revitalization. This process included new messaging for brand clarity, a new color palette and logo, website redesign, product positioning, and a refined digital strategy.
The end result was a better user experience, refined product and service messaging, and a newcontent marketing strategy.
In the end, B Classic’s support and strategic guidance helped Skin-Tonic not only improve their brand presence, but double their revenue.