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Category: Website Insight

5 Characteristics of A Bad User Experience

How people experience your brand often starts with your website; and even if that’s not their initial introduction to you, it will be a key element in how they perceive your brand. Bad user experiences repel customers, and customers and prospects remember that interaction. One bad experience can pigeon-hole a business and prevent them from forming…
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No decision is too small for today’s consumers

From Google: As we look at the search trends that defined 2017 one thing becomes clear: we’re officially in the era of the research-obsessed consumer. With a smartphone in hand, people can get the answers they need to make the right purchase decision anytime, anywhere. You can see this behavior clearly in search data—mobile searches for…
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6 Signs You Need to Redesign Your Website

It’s something most businesses hate thinking about. The dreaded website redesign. It’s time-consuming, cumbersome, onerous, and can be pretty overwhelming. However, your website is the front door to your brand; and as such, deserves more attention and time than many leaders like to dedicate. Here are 6 signs that your website could use a little…
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13 of the Most Common Small Business Mistakes (and How to Avoid Them)

Running a small business has very small room for error. You’re often investing limited resources and time, and any mistake has the potential to set you back gravely. To help your business command its rightful place in the market, I’ve complied a list of 13 of the most common mistakes I see from small business owners.…
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