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Category: Small Business

Why A/B testing is your secret weapon for massive marketing success.

How do you know if your marketing efforts are working? Are your emails helping your brand connect and resonate with your customers, or are you just spinning your wheels? A/B testing is the best way to remove the uncertainty of your efforts. A/B testing (also known as split testing), involves running an experiment to see which…
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socialmedia

6 Surefire Ways to Improve Your Brand’s Engagement on Instagram

By now, you know that Instagram isn’t new on the social media scene. Since 2012, the widely-used photography app has continued to grow in prominence, and in recent years, has become so much more than selfies and food pictures, and has morphed into a go-to for businesses looking to grow reach, expand awareness, and increase…
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INFOGRAPHIC: Tips to Ensure Your Brand is Memorable

This B Classic infographic highlights five main elements businesses need to create meaningful, memorable brands that consumers remember and seek out when they’re looking for solutions to their challenges. Check out our latest infographic: 5 Tips to Ensure Your Brand is Memorable  

No decision is too small for today’s consumers

From Google: As we look at the search trends that defined 2017 one thing becomes clear: we’re officially in the era of the research-obsessed consumer. With a smartphone in hand, people can get the answers they need to make the right purchase decision anytime, anywhere. You can see this behavior clearly in search data—mobile searches for…
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6 Signs You Need to Redesign Your Website

It’s something most businesses hate thinking about. The dreaded website redesign. It’s time-consuming, cumbersome, onerous, and can be pretty overwhelming. However, your website is the front door to your brand; and as such, deserves more attention and time than many leaders like to dedicate. Here are 6 signs that your website could use a little…
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13 of the Most Common Small Business Mistakes (and How to Avoid Them)

Running a small business has very small room for error. You’re often investing limited resources and time, and any mistake has the potential to set you back gravely. To help your business command its rightful place in the market, I’ve complied a list of 13 of the most common mistakes I see from small business owners.…
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3 Books Every Entrepreneur Should Read (and why)

As a marketing consultant to business owners from every industry, I observe one thing most frequently. Too many entrepreneurs are overwhelmed and unprepared for what comes with the territory. Entrepreneurship is much more than a good idea and a passion. Businesses take work! It’s imperative that you’re knowledgeable in what it takes to manage and run…
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