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Category: Market Research

The Value of Ethnography in Market Research

6:30 a.m. Mom is rushing to cook the family breakfast. One child is mesmerized by morning cartoons. The other child sneakily pours a bowl of colorful, sugary cereal. Dad is busy getting ready for work. This a brief summary of the observations made by anthropologist Susan Squires – who helped develop Go-Gurt, a brand of…
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Why A/B testing is your secret weapon for massive marketing success.

How do you know if your marketing efforts are working? Are your emails helping your brand connect and resonate with your customers, or are you just spinning your wheels? A/B testing is the best way to remove the uncertainty of your efforts. A/B testing (also known as split testing), involves running an experiment to see which…
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The Death Of Brand Loyalty: Cultural Shifts Mean It’s Gone Forever

From ‘Forbes’: In the old days, consumers would find a brand that did what it promised: perhaps Tide detergent to erase grass stains, Bounty paper towels to wipe up spills, or Frosted Flakes to start the school day right. In the absence of a particular brand failing or a dramatic price disparity from a branded…
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10 Things You Need to Know About Your Customers

Every brand is in the business of selling something. Whether it’s inspiration, a concrete product, an ideal, service, resource, or methodology, the core of effective selling lies in how well you understand your customer. Ask yourself these ten questions as you think through how to better understand and connect with your customers. The better you…
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How Collecting Customer Feedback Can Improve Your Bottom Line

Running a business or serving in a leadership role has tons of moving parts, and whether we want to admit it or not, customer satisfaction is at the core of it all. Great leaders work tirelessly to make sure they’re meeting the needs and wants or their customer-base, but without feedback, how can you really know?…
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No decision is too small for today’s consumers

From Google: As we look at the search trends that defined 2017 one thing becomes clear: we’re officially in the era of the research-obsessed consumer. With a smartphone in hand, people can get the answers they need to make the right purchase decision anytime, anywhere. You can see this behavior clearly in search data—mobile searches for…
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5 Tips for Writing Better Surveys

Survey design is both an art and a science. Did you know there are entire graduate-level courses and even academic disciplines that are devoted to learning the intricacies of surveys? In other words, designing a decent survey is not as easy as it sounds. Sure, putting together a list of questions and calling it a…
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13 of the Most Common Small Business Mistakes (and How to Avoid Them)

Running a small business has very small room for error. You’re often investing limited resources and time, and any mistake has the potential to set you back gravely. To help your business command its rightful place in the market, I’ve complied a list of 13 of the most common mistakes I see from small business owners.…
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