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Category: Email Marketing

Why A/B testing is your secret weapon for massive marketing success.

How do you know if your marketing efforts are working? Are your emails helping your brand connect and resonate with your customers, or are you just spinning your wheels? A/B testing is the best way to remove the uncertainty of your efforts. A/B testing (also known as split testing), involves running an experiment to see which…
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Copywriting can make or break your brand. Tips to make yours better.

Great marketing starts with great copywriting. Well written copy is literally the holy-grail of brand growth. It’s how consumers connect with your services and products and has huge impact on the overall success of your business because well-written converts skeptics to believers. It makes people more inclined to buy into what you do. Good copy…
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