Category: Branding

Non-Profits: Call Your Community to ACTION

Donate. Like us on Facebook. Volunteer. Share this Story. Messages like these have become more and more common as non-profits work towards spreading their mission, growing their communities, increasing social responsibility, and ultimately grow their donor base. These days, there are more ways than ever for non-profits to engage communities by including a compelling call…
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How do you know if it’s time for a rebrand?

The concept of going in and doing a major overhaul, essentially changing most (if not all) of your businesses’ external presence overwhelms leaders and business owners. The age-old question has become, when is the right time to think about rebranding? Let’s be honest; rebrands are time-consuming. Not to mention they can be costly, and after…
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The Death Of Brand Loyalty: Cultural Shifts Mean It’s Gone Forever

From ‘Forbes’: In the old days, consumers would find a brand that did what it promised: perhaps Tide detergent to erase grass stains, Bounty paper towels to wipe up spills, or Frosted Flakes to start the school day right. In the absence of a particular brand failing or a dramatic price disparity from a branded…
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10 Things You Need to Know About Your Customers

Every brand is in the business of selling something. Whether it’s inspiration, a concrete product, an ideal, service, resource, or methodology, the core of effective selling lies in how well you understand your customer. Ask yourself these ten questions as you think through how to better understand and connect with your customers. The better you…
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6 Surefire Ways to Improve Your Brand’s Engagement on Instagram

By now, you know that Instagram isn’t new on the social media scene. Since 2012, the widely-used photography app has continued to grow in prominence, and in recent years, has become so much more than selfies and food pictures, and has morphed into a go-to for businesses looking to grow reach, expand awareness, and increase…
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Copywriting can make or break your brand. Tips to make yours better.

Great marketing starts with great copywriting. Well written copy is literally the holy-grail of brand growth. It’s how consumers connect with your services and products and has huge impact on the overall success of your business because well-written converts skeptics to believers. It makes people more inclined to buy into what you do. Good copy…
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INFOGRAPHIC: Tips to Ensure Your Brand is Memorable

This B Classic infographic highlights five main elements businesses need to create meaningful, memorable brands that consumers remember and seek out when they’re looking for solutions to their challenges. Check out our latest infographic: 5 Tips to Ensure Your Brand is Memorable  

13 of the Most Common Small Business Mistakes (and How to Avoid Them)

Running a small business has very small room for error. You’re often investing limited resources and time, and any mistake has the potential to set you back gravely. To help your business command its rightful place in the market, I’ve complied a list of 13 of the most common mistakes I see from small business owners.…
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