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Perspectives

Copywriting can make or break your brand. Tips to make yours better.

Great marketing starts with great copywriting. Well written copy is literally the holy-grail of brand growth. It’s how consumers connect with your services and products and has huge impact on the overall success of your business because well-written converts skeptics to believers. It makes people more inclined to buy into what you do. Good copy…
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How Collecting Customer Feedback Can Improve Your Bottom Line

Running a business or serving in a leadership role has tons of moving parts, and whether we want to admit it or not, customer satisfaction is at the core of it all. Great leaders work tirelessly to make sure they’re meeting the needs and wants or their customer-base, but without feedback, how can you really know?…
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INFOGRAPHIC: Tips to Ensure Your Brand is Memorable

This B Classic infographic highlights five main elements businesses need to create meaningful, memorable brands that consumers remember and seek out when they’re looking for solutions to their challenges. Check out our latest infographic: 5 Tips to Ensure Your Brand is Memorable  

For A Winning Sports Marketing Campaign, Think Of Players As People First

From Forbes: As athletes step into the spotlight in this socially and politically charged era, there’s an undeniable opportunity to drive conversations off the field. The default approach for too many marketers is a glorified tribute film or using an athlete with no acting ability as a brand spokesperson.

No decision is too small for today’s consumers

From Google: As we look at the search trends that defined 2017 one thing becomes clear: we’re officially in the era of the research-obsessed consumer. With a smartphone in hand, people can get the answers they need to make the right purchase decision anytime, anywhere. You can see this behavior clearly in search data—mobile searches for…
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6 Signs You Need to Redesign Your Website

It’s something most businesses hate thinking about. The dreaded website redesign. It’s time-consuming, cumbersome, onerous, and can be pretty overwhelming. However, your website is the front door to your brand; and as such, deserves more attention and time than many leaders like to dedicate. Here are 6 signs that your website could use a little…
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5 Tips for Writing Better Surveys

Survey design is both an art and a science. Did you know there are entire graduate-level courses and even academic disciplines that are devoted to learning the intricacies of surveys? In other words, designing a decent survey is not as easy as it sounds. Sure, putting together a list of questions and calling it a…
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13 of the Most Common Small Business Mistakes (and How to Avoid Them)

Running a small business has very small room for error. You’re often investing limited resources and time, and any mistake has the potential to set you back gravely. To help your business command its rightful place in the market, I’ve complied a list of 13 of the most common mistakes I see from small business owners.…
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3 Books Every Entrepreneur Should Read (and why)

As a marketing consultant to business owners from every industry, I observe one thing most frequently. Too many entrepreneurs are overwhelmed and unprepared for what comes with the territory. Entrepreneurship is much more than a good idea and a passion. Businesses take work! It’s imperative that you’re knowledgeable in what it takes to manage and run…
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9 Ways to Jumpstart Your Productivity

Well, it’s official. We’re at the start of a new year with so many possibilities and so much potential. Do you plan to expand your business this year, or perhaps 2018 is the year you decide that a career change is necessary for your personal growth. At B Classic, we’ve gotten really good at maximizing the…
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