6 Surefire Ways to Improve Your Brand’s Engagement on Instagram
By now, you know that Instagram isn’t new on the social media scene. Since 2012, the widely-used photography app has continued to grow in prominence, and in recent years, has become so much more than selfies and food pictures, and has morphed into a go-to for businesses looking to grow reach, expand awareness, and increase profits.
The secret sauce for brand growth on Instagram centers around engagement.
In simple, engagement is how well you connect with (and stay connected to) people.
It’s the foundation of how brands inspire their page visitors and followers and can mean huge gains for your business and bottom line. If you’re not engaging your followers and captivating your viewers, you may be missing out on huge business opportunities.
So, to aid you as you think about ways to improve your Instagram presence, I’ve compiled a short list of six surefire ways to improve how well your brand engages on one of the most popular social media sites ever created.
But before we start, be sure your brand is set-up with an Instagram business profile.
1. Optimize Your Bio
Your Instagram bio is the first introduction that consumers have with your brand, and thus offers an immense opportunity for brand awareness and connection. For starters, your bio should clearly state what your brand does or stands for and how someone can reach you should they want to further engage. Instagram bios are also a great way to convey your brand’s personality. As a rule of thumb, you should always include your website URL, and depending on your brand’s goal, you may decide to include a phone number or email address directly from your profile as well.
2. Improve your Photography
As a photo sharing app; professional, well-captured pictures are at the heart of Instagram engagement. Plan your content based on your business goals, then invest in professional photographers to help you bring your brand ideas to life. Your feed should tie into your brand’s personality and attributes, and high-quality images are the best way to show consumers that you mean business.
3. Respond to Comments and Questions
When your followers and prospects talk to you, a rule of thumb: respond. Social media has become a go-to for those seeking quick answers about products and services and comment conversations are one of the most impactful ways to connect with people. Be sure to say “thank you” when someone compliments your brand and respond if someone has a question about something they’ve seen you talk about or post about. Remember that your responses speak for your overall customer service, so keep in mind that promptness is important.
4. Include a Call-to-Action
Instagram, like any marketing touchpoint, has the ability to greatly impact the mood and behavior of those you come in contact with. In talking to your followers and page passer-bys, be sure your post includes messaging that encourages them to further engage with you. Using customer-centric ideals as your base, be sure to showcase what’s in it for them.
5. Post More Videos
Video is a great way to show the people behind the brand, the movers and shakers that are making things happen. Use Instagram’s one-minute time video time limit to your brand’s benefit to start conversations with your customers and prospects. Adding a human touch through video invites consumers in and makes them feel more connected to your mission and more likely to remember you. Incorporate behind-the-scenes videos, show your products or services in action, and tell your story in unique and fun ways.
6. Listen to Your Analytics
All business should have an Instagram Business Account, so assuming that’s already in place, be sure you’re analyzing and leveraging the insights of your account. Tune into who is engaging with your account so that you know who you’re talking to. Look beyond your photo likes and saves, and evaluate your impressions, reach, profile visits, and interactions. Also, tune into the age range and locations of your followers. Insight of this nature is imperative as you start to craft tailored strategies to increase your brand’s engagement.
Do you think you could use more guidance and direction on how to leverage Instagram to see gains for your business?
We’re here to help. Check out our social media marketing capabilities, and drop us a line to get a conversation started. We have a team of seasoned social media experts ready to assist you in improving your business’s social media presence on Instagram or any other platform.